6 Tips for Taking Great Photos on Your Phone for New Businesses
Taking great photos is super important for new businesses as it's the first impression that people get of your brand. The professionalism of the photos will tell them about the reliability of your business. If you've got great photos of your products that are really appealing and interesting, it will draw the customer in. It builds trust and shows that 'what you see is what you get'.
You might be thinking, taking professional photos is a labour-intensive and costly process. If you're starting out as a new business, you probably can't afford to purchase a brand new professional camera that you will only use once. Well luckily you can take great photos yourself by using only your phone and without spending a cent!
Want to find out how? Follow our simple 6 step process below!
Step 1 - Background
The background of an image can set apart a good photo from a bad photo. White or light colours bring focus to the product being photographed in the foreground without any distractions. If you're feeling adventurous, you can even try using a patterned background. This can also be effective as long as its subtle and doesn't compete with the product. Less is more!
Step 2 - Lighting
If the lighting is inadequate in a photo, there is no filter that can save it! Getting the lighting right is really important as it changes the colours in a photo.
Natural light is key. Try to stray from artificial lighting as it can make the photo appear more yellow and can create unwanted shadows. Using natural sunlight allows the photo to appear more white in colour and will make the product look more professional. An easy way to do this is taking a photo against a wall nearby a window that receives indirect light.
Take a look at these examples and compare the difference.
Step 3 - Content
Sometimes a range of photos can look boring alongside each other if they all have the same structure. Mix things up and get creative by using different types of content for photos.
For example a florist could take photos of...
- The design process
- Prepping flowers
- Behind the scenes
- Work in progress
- Finished product
- The product insitu at the event
- Flat lays
- Collaboration styled shoots
- Single flowers
Step 4 - The rule of thirds
The 'Rule of Thirds' is the golden rule for photography. Using this method means the subject matter/focal point will be off-centre and draw's the views eye into the composition instead of smack-bang in the centre. The best spot for the subject to be placed is along the grid lines. You can turn on the grid for your phone camera by going into the camera settings.
The grid can be applied to an image as shown below. Can you see how the sunflower in the forefront is sitting along the vertical and horizontal line?
Step 5 - Change up the perspective
Try not to always use the same eye-level angle when taking photos so that you can expand and diversify your profile. Think about all the different types of camera angles you could experiment with.
Change it up by going from a really high angle or a low angle to gain a different perspective. You can even try a different approach by going really close up to the subject matter. Remember you can never take too many photos, just have fun with it!
Step 6 - Framing
When thinking about framing a photo on your camera, they key component to consider is the use of space in the composition. This can make or break a photo.
Embrace the negative space. This refers to the areas around the subject matter - a blank space such as sky, water or a wall.
It can be best explained by comparing a good frame to a bad frame as shown in the images below. See the difference?
Now you can go and experiment with your own phone camera!
Have a play and see how you go. We'd love you to see what photos you're taking, so drop down your Instagram or Facebook page URL below so we can see!