Business & Personal Goals - 2017

It's that time of the year again! Goal setting.

In my previous post, I did my annual review of how the last year went. Not too shabby.

So this year, it's going to be a slightly different format - I'm going to only have 3 business goals and 3 personal goals. Less is more here, and each goal will have a success metric defined so I can easily say hey, I hit that!

Business Goals

Double my average monthly sales  

This is currently working out to be about just under $4500 a month. Seems like a lot but isn’t that much after you take into account the cost of running a business, and various expenses!

So my lofty goal for this year? Double it.

This means that by the end of this year, I’m hoping to average $9000 a month in sales. I’m looking at this and feeling like I’m a crazy woman but I’ve always loved a challenge, so I’ll let you know how I go.

On a related note, I’ve been toying with the idea of sharing more behind the scenes of pricing strategies and documenting my month to month of running a creative business in terms of financials.

Is this something you guys would be interested in? I’d love to know! Let me know in the comments or on social :)

Success metric: averaging $9000 monthly sales for 2017 at end December.

Create & sell an online product

This has been on my list since mid last year. I want to not only expand what I do in terms of services and knowledge, but really do something interesting in this industry that I think is ripe for shaking up.

There are so many traditional and out-dated courses out there to get started in floristry. I've noticed that there are a few issues: none of them really dive deep into how to successfully create an online-based business structure (as opposed to bricks/mortar shop), and the designs taught are so traditional and some of them quite out-dated to what is trendy today.

I'm proudly completely self-taught, and I do believe that I can bring a new, modern way of doing things. Having had to learn everything from scratch for myself, this entailed a lot of research, experimentation and self-teaching.

So my second big goal for this year is to get my act together and create an online course that will help you go from hobby to hustler - I’m still in the early stages of figuring out the content details, but at least I’ve got a name right? ;)  

Success metric: I have an online product that people actually want and can purchase, with a minimum of 30 sales.

Delegate more, so I can work ON the business, not IN the business

I find I spend WAY too much time on email. Like WAYYYYYYY tooo much.

Email is important to me, as it’s the key way I engage with clients, leads, everyone really. But when the business grows, email tends to grow too, so much that I find myself finding it hard to make time for everything else - new design experimentation, expanding services, strategy, basically everything other than email :)

All of my favourite podcasters and digital entrepreneurs that I listen to frequently preach one thing: you need to start working ON your business and not IN your business.

How? Delegation / hiring.

So this is my third big goal for 2017 - delegate as much as I can so that I’m no longer being stuck inside the email vacuum. And that’s not to say that I don’t touch email at all, I’ll have 100% oversight, but I’ll have a lot of support and help in doing so. This should also mean that you'll receive responses faster!

Success metric: emails are responded to within 48 hours, and I spend less than 5hrs on email per week. At the moment, I'd estimate I spend 24+ hrs on email weekly!

Personal Goals

Everyday we yoga

Having had quite a lot of muscular tightness issues in the past, and being generally really tight, yoga is my antidote. I know that when I practise regularly, I feel amazing and light.

It's not always obvious, but being a florist is actually a very physically demanding job than one would think. There's a lot of lifting, bending, reaching... and then the other half the time, I'm sitting in front of my computer doing everything else.

At the moment, I try to do yoga at least once a week and when I'm having a good week, I manage to go twice. Huge! Haha.

But really I should be doing it everyday. It doesn't have to be a long 60hr session each time, even just 15mins is better than none. 

Success metric: 15 mins of yoga minimum, every single day.

Read more

I don't think I've read a whole book for at least 4 months, which is terrible!

I love my Kindle and was doing pretty well in 2015 with reading regularly, but for some reason it's just gone downhill last year, so I'm super keen to get this back up.

This is my Goodreads profile, so you can follow me there if you want to see what books I end up reading this year!

Success metric: read a minimum of 12 books in 2017.

Find more time to spend with friends & family

I'm pretty bad at this - Gareth, my fiancé is probably the one that gets hit hard the most since we live together. But it's something that I've realised lately that I need to be more conscious of.

And it totally doesn't have to be grand, like taking a big trip.

Just little things, like going to brunch on a Sunday, or playing board games with loved ones.

Basically taking a break from the hectic lifestyle that is running your own business and being a workaholic/perfectionist :(

Success metric: this one's really hard, but I think if I can do something social at least once a month that's not work related at ALL, then it'll be a huge change!

Alright guys, now it's your turn. What are your top 3 business and personal goals for the year? And if you don't run your own business - that's totally okay - but I'm sure you have self-development careers goals you want to hit too right?

Just remember to make them simple and easily measurable! 

Good luck!

Helen Wu